With over 35 years of combined staff experience, Kelsey National Book & Paper Conservation Services is committed to preserving written, printed and artistic cultural heritage artifacts so they will be available to future generations.
Kelsey Conservation and Art Restoration is a nationally respected fine-art conservation studio headquartered in Greensboro, North Carolina. Led by owner Marianne Kelsey, the firm serves private collectors, corporations, institutions, and museums across the United States.
Despite the company’s high level of expertise and reputation, their website no longer reflected the caliber of their work. A10 Web Design was brought in to create a modern, authoritative digital presence that could support national visibility, attract high-value clients, and compete effectively with top conservation studios in major U.S. markets.
he existing website created several barriers to growth:
Outdated design that failed to convey the precision, credibility, and professionalism expected in the art conservation field
Low conversion performance, with minimal guidance for visitors to request consultations or initiate contact
Weak SEO structure, limiting visibility in competitive metropolitan markets and institutional searches
Slow page load speeds, negatively impacting user experience and search rankings
Limited appeal to institutional clients, including museums and corporate collections, who expect polished digital presentation
In short, the website undersold the brand.
A10 Web Design delivered a complete digital overhaul focused on performance, credibility, and national reach.
Full website redesign with a refined, modern aesthetic aligned with museum-grade professionalism
Brand refresh and new logo, creating a visual identity that better represents craftsmanship, trust, and conservation expertise
SEO-driven architecture, optimized to reach collectors, corporations, and museums in major U.S. cities and states
High-performance hosting provided by A10 Web Design, featuring advanced caching and CDN configuration
Optimized imagery and assets to preserve visual quality while ensuring fast load times
Conversion-focused layout, guiding visitors toward consultations and inquiries with clarity and confidence
The transformation delivered clear, measurable outcomes:
Increased national visibility and search traffic
Higher conversion rates from qualified visitors
Revenue growth following launch
The investment in the new website was fully recovered within the first few months
Most importantly, Marianne Kelsey expressed strong satisfaction with both the design and performance of the new site, citing improved client engagement and a digital presence that finally reflects the quality of her work.
Bottom line: the website now functions as a credible, high-end business development tool—not just an online brochure.
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